In my role as Associate Creative Director, I lead the creative team in designing and producing Zulily’s 2023 Spring Quarterly Sale, resulting in 207k units sold and $4.3M in demand, an increase of $1.87M from the previous year’s campaign. For 2023, we changed our clearance strategy to feature an always-on clearance page and to consolidate our monthly Saving Spree Sales Campaigns into larger quarterly sales campaigns to reduce customer fatigue and increase efficiency in our creative efforts. As Associate Creative Director for Retail, I lead the first initial rebrand, keeping in mind that we were kicking off a larger rebrand as a company. I guided the team to strategically use real life creative exploration to test out an evolving color palette and graphic treatments before we made a larger commitment as a brand. The majority of the creative work was done in a two month time frame to allow for legal considerations and proper communication with our featured vendors and merchandising team.