Branded and Themed Shops – Zulily
Between 2018 and 2023, I was involved in the creation of 50+ branded or themed shops for Zulily. My role began as Creative Lead and evolved to Sr. Art Director and then Associate Creative Director. In some cases, I worked solely with our internal creative and merchandising teams and in others would work directly with our client vendors when a higher touch strategic creative partnership was needed. Contact me to chat in depth about any of these projects.
Additional wireframe and examples coming soon
Nike Shop
As Creative Lead / Art Director on this project, I partnered with our merchandising team to work directly with the vendor to strategize how to bring this $4M weeklong shop to life with just over one month between kick off and live date.
I wireframed out the customer Journey through all the different touch points throughout the campaign to pitch our ideas to Nike. I recommended that we use vendor imagery as the driver for this shop to best utilize our time and ensure a timely launch.
Team:
Creative Manager: Marina Harnik
Creative Lead / Art Director: Becky Merrill
Designers: Anu Delgertsogt, Sophia Pastushok, Brennan Lim, Jake Saunders
Copywriter: Dylan Judge Hoff
Producer: Katie Shreve
Merch Owner: Tyler Johnson
Levi’s Shop
To provide our customer with a unified Levi’s experience on our site that could live year round, we created this season agnostic Levi’s Shop.
Team:
Creative Manager: Marina Harnik
Creative Lead / Art Director: Becky Merrill
Designer: Anu Delgertsogt
Copywriter: Dylan Judge Hoff
Producer: Katie Shreve, Bianca Tahiri
Athletic Shop
We created a one-stop shop for all of our customer’s Athletic shop needs, and were able to shoot much of this shop in house.
Team:
Creative Manager: Marina Harnik
Associate Creative Director: Becky Merrill
Photo Art Directors: Blanca Martinez, Sean Alkire
Stylist: Noelani Ouchi
Photographer: Colin Bright
Designer: Sophia Pastushok
Copywriter: Dylan Judge Hoff
Producer: Delaney Curtis
Craft & DIY Shop
We crafted a shop that brought together everything our DIY customer could want, keeping things light, bright, and organized to create an aspirational destination for our crafters.
Team:
Creative Manager: Marina Harnik
Senior Art Director: Becky Merrill
Photo Art Director: Blanca Martinez
Photographer: Colin Sulgrove
Stylist: Boelle Bonadonna
Designer: Maria Sats
Copywriter: Dylan Judge Hoff
Producer: Katie Shreve
The Book Shop
To bridge the gap between the virtual world and physical books, we created a Book Shop reminiscent of the joys of a real book store.
Team:
Creative Manager: Marina Harnik
Senior Art Director: Becky Merrill
Photo Art Director: Blanca Martinez
Photographer: Colin Sulgrove
Stylist: Boelle Bonadonna
Designer: Sophia Pastushok
Copywriter: Dylan Judge Hoff
Producer: Sherelle Williams