We created a Holiday Campaign and Style Guide for the 2020 Holiday Season, a season that looked very different for both our customer and the Zulily internal team. We were limited to shooting off-model photography this year, so we created a product focused campaign accented with illustrations to bring in a playful touch to still bring our customer that celebratory feel. We also selected vendor imagery that was festive while not showing large gatherings in order to surface to our customer what we all still had and not what we did not have this year.